Rihanna shared a preview of the video a few days ago, promising nudity and language and violence. We’re going to have a very short time before the parents’ groups of the world start loudly freaking the fuck out over Rihanna’s new video for “Bitch Better Have My Money,” so we need to appreciate every moment that that isn’t happening. Dice is such a graphic and surrealistic object so it came into play.” Sometimes it’s all about combining things that might not make any sense, subconsciousness and dreams. McDean also spoke about the prominent use of dice in the video, saying: “Me and Masha watch the same kind of films, we look at a lot of books and art and it all merges together on the set, which is a great playground for visual experiments.
It all comes from you as a person, your inner inspiration and ideas you’ve had inside for a lifetime.” “That said, the music video was based off some of the same ideas, which come from surrealism and dadaism. four months later over a very long night,” McDean is quoted as saying. The T cover film was shot in 45 minutes with one light, and a handheld camera. In a new interview with The Fader, he opens up about the process of making the ‘Kiss It Better’ video and the leftfield ideas he and creative partner Masha Vayukova had for the clip. McDean is a photographer and filmmaker, who has previously shot Rihanna for magazines such as T and Vogue. Craig McDean, the director behind Rihanna’s NSFW video for ‘Kiss It Better’, has spoken about the artistic influences behind the video.